To provide basic information. Just like aYellow Pages listing, having your own domain reinforces that you are serious about your business.
To provide a map to your business location. Sometimes finding you is the hard part. Make it easier for your customers to find you with maps and directions.
To make business information available to customers and clients 24/7. When you lock your business doors in the evening and go home, customers can still access your information, if you're not available to tell them.
To make quick and easy updates. Your own website allows you to update your information as frequently or infrequently as you choose.
To enhance your business relationships. Tell your clients about related businesses they might be interested in, and maybe get a referral feefor it.
To Reduce Costs
#1 -- You can use your site to answer your most frequently asked questions (FAQs). Saves time from having to answer the same questions on the phone.
#2 -- You can show your products over the web instead of printing brochures, flyers or post cards.
#3 -- You can save money by having your advertising on your website. A local newspaper ad has a limited reach and only runs for a week. Your ads can run as long as you want.
#4 --Run coupons on your site and have your customers print them out themselves. You save on paper costs and advertising costs.
Good communication
To obtain feedback from customers. A comment form or guestbook will let you see what your customers respond to on the website, what they want or need.
10 e-mail addresses. Different e-mails addresses for different uses within your business allows you to stay in contact with salespeople, customers and suppliers.
To reach the media. Newspaper, newsletter editors or blog writers may like something on your site or about your business and refer to it in their articles. This is FREE advertising.
To publicize specials you are offering. Couple this with e-mail promotions or online coupons to bring in more customers.
Broaden your marketplace
Your website canreach specialized or international markets or you can get your website linked into circles other niche markets or blogs. You can sell your products to international buyers and collect money through PayPal.
To reach beyond your local market to neighboring counties. The web reaches the world, but customers shop it for local information as well. Give your customers in neighboring counties a reason to drive a little further to see you.
To sell your products and/or services. Customers like to explore alternatives over the web before buying.
To test market new services and products. You may learn that you have a market you hadn't thought of.